Dulux.com.au
In the works for almost a year, our largest web project was launched late in 2009. Conceived by Clemenger BBDO Melbourne, the site was delivered in collaboration with back-end partners Eservices Web. We worked closely with the project team and client to design and develop an array of powerful front-end tools using Flash, JavaScript and Ajax. Eservices Web delivered a powerful back-end via Umbraco CMS and some legacy and proprietary third-party tools.
Dulux.com.au homepage
Our challenge was to deliver a world class business tool which provides a range of engagement tools to convert brand preference to purchase. To help meet this challenge the website is split into three primary sections including:
- Consumers – tools and information to help educate and inspire prospective consumers.
- Applicators – educate and add value to tradespersons and other industry members looking for product information.
- Specifiers – educate and inspire architects and designers by providing a specification service to help achieve their vision.
Dulux.com.au Specifier homepage
The objective of the website is to talk to users at various stages of the painting process, including:
Education
How To Video Guides
Inspiration
Colour Gallery
Tools
Colour Wall
Product information and services
Product Selector
The result is a site using cutting edge technology and web development as never before seen in Australia. You can see the site for yourself at www.dulux.com.au.
Tags: dulux, technology
